Jinjiang Tops Quanzhou in Retail Sales Growth in H1

According to data provided by Jinjiang Municipal Bureau of Commerce, in the first half of the year H1, Jinjiang's wholesale and retail trade above designated size amounted to 149.24 billion yuan with a 4.2% year-on-year increase. Among them, retail sales amounted to 15.381 billion yuan with an 0.5% year-on-year growth, which ranked first in Quanzhou.  

Cai Wenqing, director of Jinjiang Municipal Bureau of Commerce, pointed out that with the normalization of epidemic prevention and control, the consumption in supermarkets, restaurants and other entities are gradually recovering. Driven by the consumption promotion activities involving thousands of enterprises and stores in a variety of industries, live-streaming festivals, online shoe fairs, online home expos, car shows, etc., the overall wholesale and retail businesses above designated size keep recovering every month.

It is worth mentioning that, along with the restoration of consumers’ confidence, compensatory consumption is heating up after the epidemic. A week ago, a three-day sales promotion was launched in Jinjiang SM Plaza to boost the consumption and the representative stores enjoyed a more than 120% rise in sales performance over last year's campaign.

In addition, key industries took the lead in rebounding, online retail sales kept rising, and accommodation and catering continued to pick up. These three aspects have also become the main contributors to the 4.2% year-on-year increase in Jinjiang's wholesale and retail trade above designated size. Daily necessities, clothing, shoes and hats, and auto industry grew by 85.2%, 12.7% and 2.4% respectively. In particular, the sports and entertainment industry has significantly outperformed the rest, with a growth of 318.8%.

"Following the eagerness to buy groceries and cleaning commodities, an increasing number of local consumers include sports and recreational products in their shopping list." Chen Yijuan, general manager of Quanzhou Kalee Children's Products Co Ltd told our reporter that in the first half of the year, their online toy orders rose steadily and especially, the sales of parent-child interactive toys grew a lot, as people had to adapt to the life during the epidemic.  

Kalee's online business growth is not an isolated case. In the first half of the year, Jinjiang online retail sales continued to rise, customers became accustomed to making their purchases online, and live commerce continued to develop with over 1000 livestreaming rooms in Jinjiang. Data provided by the Jinjiang Municipal Bureau of Commerce showed that online retail sales from January to May amounted to 11.841 billion yuan, including 3.727 billion yuan in May alone, up 23.77% from the previous month.   

Cai Wenqing said that against the background of normalization of epidemic prevention and control, the suppressed purchasing demand is being released much faster, and the gradual accumulation of people's desire for consumption will boost the figures to a new level.

  晋江上半年零售额增速居泉州首位

　　据晋江市商务局提供的数据显示，上半年，晋江限额以上批发零售业完成1492.4亿元，比增4.2%。其中，零售额完成153.81亿元，比增0.5%，增速排名泉州市第一。

　　晋江市商务局局长蔡文卿指出，随着疫情防控进入常态化，商超、餐饮等实体消费逐步恢复，在“十行百场千企万店”促消费活动和产业直播节、线上鞋博会、线上家博会、车展等的拉动下，限上批零总体呈现逐月回暖的态势。

　　值得一提的是，伴随着消费信心的恢复，疫情后补偿性消费逐渐升温。一周前，晋江SM推出品牌性活动“三日热卖”，利用促销提振消费，标杆租户业绩同比去年活动期间涨幅超过120%。

　　此外，重点行业率先反弹、网络零售持续上扬、住宿餐饮逐步回暖这三个方面，也成为晋江限额以上批发零售业比增4.2%的主要助力。日用品类，服装、鞋帽类，汽车类等重点行业分别增长85.2%、12.7%、2.4%，其中，体育、娱乐用品类表现尤为突出，行业增长达318.8%。

　　“继急于购买食品杂货和清洁用品之后，越来越多的本地消费者把体育、娱乐用品纳入宅家采购的清单。”泉州嘉利儿童用品有限公司总经理陈艺娟告诉记者，上半年，嘉利儿童线上玩具订单稳中有升，特别是亲子类互动玩具的销量增长不少，因为大家要适应疫情下的常态化生活。

　　嘉利儿童线上业务增长并非个例。上半年，晋江网络零售持续上扬，用户购物习惯从线下转至线上，直播带货持续火热，晋江新增直播间上千间。晋江市商务局提供的数据显示，1至5月网络零售额118.41亿元，其中5月单月网络零售额37.27亿元，环比增长23.77%。

　　蔡文卿表示，在疫情防控常态化的背景下，被抑制的消费需求正加快释放，消费意愿的逐步增强，将带动消费实现新的提档。

　　策划：卢古质

　　记者：田 津 张华玲 李诗怡 秦 越 刘泽宇 陈巧玲

　　翻译校对：许剑辉 许凌逸 柯招榕 陈承雄

　　编辑：王昆火

　　校对：严学锦