4th Cross-strait Food Fair kicked off Intended turnover reached ￥13.86bn

The 4th Cross-strait Food Fair and the 7th Taiwan-Fujian (Quanzhou) Food Fair kicked off on July 20 in Jinjiang and ran to July 22. Due to the COVID-19 outbreak, the food fair was also held online. The intended turnover reached 13.86 bn yuan, a year-on-year increase of 28.6 percent. The intended turnover of 135 Jinjiang exhibitors reached 4.8 bn yuan, accounting for 34.6 percent of the total.

The food fair has clear positioning. This year is the first time the event being held at Jinjiang International Exhibition Center, which is the main venue, with a branch venue at Haoxin Food Market. Meanwhile, many companies are participating in the online event. The exhibition area has been expanded by 8,000 square meters, and has attracted more exhibitors, an increase of 243 over the previous session.

As the first domestic food exhibition being held amid the epidemic this year, the fair turned out to be successful. The local food manufacturing companies participated also had an excellent performance.

Accounting for 21.1 percent of all the exhibitors, the 135 local food companies showcased their knockout products such as candy, crisp, jelly, baking and etc alongside new categories of drink, instant food and freeze-dried fruits, with a total of over 1,000 new products. Panpan Foods launched energy drinks; Labi Xiaoxin Foods marched into the lucrative biscuit and children snack markets;Uncle Yu cooperated with Honor Hotel and launched a series of of self-heating abalone and fish maw rice.

According to rough estimates, over 30 percent of the products on show are new items, attracting distributors and buyers to place orders. It’s noteworthy that over 80 percent visitors are domestic distributors and agents and 35 percent visitors are new participants of the fair.

It’s also worth mentioning that some exhibitors have signed deals with major retailers during the fair. Uncle Yu signed intended orders valued 15m yuan with Be&Cheery and Meiyijia respectively, and intended orders valued 5m yuan with Dennis Department Store (Henan) and Nome. Labi Xiaoxin also signed intended orders valued 27m yuan with companies such as Wal-mart, Three Squirrels, Meiyijia, Yifen and Miniso.

Many industry insiders said that Jinjiang food industry is gradually developing from a single leisure food market into an integrated food industry. Jinjiang food manufacturing companies are expanding into the huge market of drinks, instant food, children snacks and freeze-dried fruits, and a local industrial chain is forming at the same time.

  达成意向交易额138.6亿元

　　第四届海峡两岸食品交易会举行

　　7月20日至22日，第四届海峡两岸食品交易会暨第七届闽台（泉州）食品交易会暨首届线上食交会在晋江举行。此次食交会达成意向交易额138.6亿元，同比增长28.6%。其中，135家晋江参展企业累计达成意向交易额48亿元，占展会总意向交易额的34.6%。

　　本届食交会在定位上更清晰。食交会主会场首次移至晋江市国际会展中心，同时设置豪新食品市场分会场，并采取线上线下同步设展的方式。值得关注的是，此次食交会参展面积比上届增加8000平方米，企业参展数量比上一届增加243家。

　　作为新冠肺炎疫情发生以来首个国内食品展，食交会交出了满意答卷，参展的晋江食企也亮出了实力与风采。

　　135家晋江食品企业参展，占参展企业总数的21.1%，参展产品从糖果、膨化、果冻、烘焙等10多个优势门类产品，延伸到饮料、速食、冻干水果等新品类产品上，累计发布1000多个新品种。盼盼食品推出“豹发力水特”等功能饮料、蜡笔小新切入饼干与儿童零食千亿元市场、渔家翁联合荣誉酒店旗下“荣誉小厨”推出鲍鱼花胶自热米饭系列……

　　据初步统计，参展企业发布新品超过30%，吸引国内大量经销商、采购商与会下单。值得关注的是，入场观展的客商有80%以上是来自全国各地的经销商、代理商；35%是首次慕名来到晋江的。

　　值得一提的是，参展企业渔家翁，分别与百草味、美宜佳达成1500万元意向订单；分别与河南丹尼斯百货、诺米达成500万元的意向订单。蜡笔小新与沃尔玛、三只松鼠、美宜佳、伊份、名创优品（国际）等商超、平台达成意向订单2700万元。

　　不少业内人士表示，晋江食品产业正逐步从休闲食品向综合食品产业发展，并在饮料、速食、儿童零食、冻干水果等多个亿级市场拓展并逐渐形成本地产业链优势。

　　策划：秦娴

　　记者：齐玉波 刘宁 林小杰 董严军 秦越  

　　翻译校对：林琳 张秀燕 吴景森 陈娟

　　编辑：王昆火

　　校对：杨晨辉