New Records by Jinjiang Enterprises during Singles Day Shopping Gala

During the Singles Day shopping extravaganza this year, Jinjiang enterprises' performance is eye-catching, with such brands as Anta, Xtep, Lilanz, Shua, Qinqin making new records and showing up in various rankings.

According to Jinjiang Municipal Bureau of Commerce, as of November 12th the total online sales of Jinjiang companies on all platforms had surpassed 8.5 billion yuan. Ten enterprises exceeded the 100-million-yuan threshold. Among them, Anta, Skechers and Mingxieku hit sales volumes of 2.84 billion yuan, 1 billion yuan and 870 million yuan respectively, which are the top three figures in Jinjiang city. The rest in the top 10 list include Septwolves, Hengan, Xtep, Qiaodan, 361 Degrees, Lilanz and Seven.

From the perspective of ranking, five brands have successfully entered the Tmall hot lists of different categories. Anta ranks fourth in outdoor sports and seventh in maternal and child products; Skechers ranks eighth in outdoor sports and second in fashion shoes & boots; Mark Fairwhale ranks third in men's wear; Fila ranks fifth in outdoor sports; Septwolves ranks seventh in bags and accessories.

As to growth rate, Qinqin Food, via full preparations and peak staggering, has successfully exceeded 20 million yuan in sales, an exceptional increase of 1900% from the previous year, which is the greatest leap among Jinjiang firms, while Shua's sales surge by 232%, which is the second in the city. At the same time, sales of various brands like Anta, Lilanz, Skechers, Aun, and Lingwuzhe have all achieved a year-on-year growth of over 50%.

Live streaming e-commerce has become one of the most popular drainage approaches this year. According to incomplete statistics, during the Singles Day shopping gala, 3400-plus live broadcasting activities were held in Jinjiang, which topped all cities and towns in Quanzhou, accounted for 20% of Quanzhou's live broadcasting events and attracted more than 16 million views.

According to the analysis by Jinjiang Municipal Bureau of Commerce, the pandemic in the first half of this year has made more and more consumers get used to the new consumption mode of online shopping, which contributes a lot to the rapid recovery of the e-commerce industry. Many Jinjiang enterprises seize the opportunity. Over the first half of the year, they have made systematic preparations including planning, promotion, production, customer service, logistics, etc. With multiple rounds of promotion and diversified marketing, Jinjiang enterprises have successfully realized website drainage and efficient transformation at the shopping festival.

Anta: over 2 billion yuan in the first half hour

At 15:32 on November 1st Anta's turnover exceeded 1 billion yuan; at 00:08 on November 11th it broke the record for last year's Singles Day; at 00:30 the figure surpassed 2 billion yuan. As of 24:00 on November 11th, Anta Group's Singles Day e-commerce turnover hit 2.84 billion yuan, up 53% over last year. By November 12th, Anta Group's e-commerce transaction had achieved a volume of over 10 billion yuan this year.

During the shopping gala, several Anta-owned brands reached as many as 160 million people, among whom more than 83% were new customers. It reflects Anta's ability to attract new customers through digitalization.

At this year's Singles Day festival, a greater number of Anta consumers were stunned by the pleasure of "one-click order and immediate delivery". Data show that Anta logistics sent 8.38 million packages as of 10 pm on November 11th. More than 90% of the goods were delivered within 72 hours.

Hengan: total sales of 630 million yuan

As of 2 pm on November 11th, the total sales for all brands under Hengan Group in all channels reached 560 million yuan, a 47-million-yuan increase compared with that of last year. And the final figure arrived at 630 million during the Singles Day shopping festival.

According to the statistics by market research company Ebrun, Hengan Group's tissue brand MAUM ranked sixth in household cleaning products in the first hour real-time turnover list.

Lilanz: no.1 on live streaming list

New records were created one after another. The sales in Lilanz flagship store reached 100 million just three minutes after midnight on the shopping spree's eve. Half an hour later, a new record was set, exceeding its total sales of last year’s Singles Day. In the first hour, Lilanz was amid the top three in men’s clothing, and later it stayed in the top 10 list for the same category on Tmall, according to the platform’s official statistics.

With celebrities such as Li Hao and Xiao Yang as live-stream anchors, Lilanz held live streaming activities from 8:00 to 24:00 during the shopping gala. Its live streaming events had long remained within top 15 among popular brands for men's wear on Tmall, and even ranked number one on November 1st, a record high for Lilanz.

Xtep: in the first tier

In the first 27 minutes, Xtep’s total sales on e-commerce platforms surpassed 300 million yuan. Xtep's JLIN ONE, Jeremy Lin limited edition sneakers, were sold out in just 18 seconds. By the end of November 11th, the online sales of the brands owned by Xtep Group had reached a total volume of 530 million yuan, a year-on-year 50% increase, making Xtep a 1st-tier sports brand in sales growth among all the Tmall flagship stores of sporting goods.

The online sales of Xtep totaled 430 million yuan during the Singles Day shopping spree. On Tmall its flagship store sales volume hit 240 million yuan, up over 40% than the previous year, ranking ninth on November 11th. Other Xtep-owned brands like Xtep-Kids and Saucony had an eye-catching growth, too. Xtep-Kids achieved a 100% growth rate while Saucony, a new brand under Xtep Group, witnessed an impressive year-on-year growth of 300%.

Qinqin: up 1900% over last year

In the first 5 minutes after midnight on the shopping gala eve, Qinqin’s sales outperformed its whole-day volume last year. As of 9 pm on November 11th, the online sales of Qinqin equaled 20 times its amount of last year's Singles Day. From October 21st to November 11th, Qinqin Tmall flagship store entered the top 30 list in the snack category, while it ranked 18th on the same list in October. These are the new records set by Qinqin as of press time.

This is the first year that Qinqin has transferred its e-commerce business to self-operation. After establishing its online business headquarters in Shanghai, Qinqin has set up an e-commerce team of 50-plus members to gain a thorough understanding of the delivery ERP system, supplier capacity and other processes, and to conduct negotiations with logistics service providers and sales platforms.

Jinjiang: data speaks

NO.４

Recently, China County Industrial Economic Development Forum released the report of China's top 100 industrial counties (cities) and top 100 districts. Jinjiang ranked fourth on the list of top 100 industrial counties (cities) in China in 2020.

NO.６

Jinjiang city ranks sixth on the newly- issued list of "China 100 hottest counties and cities for comprehensive investment in 2020". Besides, Anxi and Nan’an, the other two cities in Fujian, are also on it. This list is one of the rankings on China’s county development. Such rankings have been launched recently by the magazine Insight China, with a number of authoritative departments and professional institutions. This magazine is a comprehensive news publication sponsored by the director of Qiushi Journal.

6 brands

Brand Finance, a British brand assessment agency, just released a list of the “2020 China 500”. On the list, there are six brands from Jinjiang including Anta, Hengan, and Xtep, which account for half of Fujian’s selection.

In particular, Anta from Anta Sports ranked 74th. Hengan Group has 3 brands on the list: Space 7 207th, MAUM 329th, and Anerle 483rd. In addition, Xtep ranked 355th and 361 Degrees 403rd.

28 companies

Fujian Financial Supervision & Administration Bureau has recently announced the 2020 Fujian key list of listed reserve enterprises. 28 companies from Jinjiang are on the list, including Fujian Yake Co., Ltd, Xiduoduo Food Co., Ltd, Fujian Jingong Machinery Co., Ltd, Jinjiang Xintai Shoes Material Co., Ltd, and Fujian Jiujiuwang Food Co., Ltd.

44 products

Quanzhou Bureau of Industry and Information Technology and Quanzhou Finance Bureau jointly issued the “2020 Quanzhou CNC generation demonstration project product list”. 148 products were identified as the demonstration project products after evaluation. Among them, there are 44 products from 24 Jinjiang enterprises, accounting for about 30% of the list. And these products are from Fujian Mayer CNC Technology Co., Ltd., Fujian Hong’an Machinery Co., Ltd, Quanzhou Hengyi Machinery Co., Ltd, Jinjiang Chuangxin Machinery Co., Ltd, and other companies.

　“双11” 晋企这样破纪录

　　在今年“双11”这场全民购物狂欢中，晋企表现抢眼。安踏、特步、利郎、舒华、亲亲等都迎来“双11”新纪录，上榜各大榜单。

　　记者从晋江市商务局获悉，截至11月12日，晋江企业全网全渠道销量突破85亿，有10家企业销量突破亿元。其中，安踏销售额最终锁定在28.4亿，位居全市第一；斯凯奇销售额突破10亿，位居第二；名鞋库销售额8.7亿，位居第三。此外，七匹狼、恒安、特步、乔丹、三六一度、利郎、柒牌分别位列第四至十位。

　　从排名看，有5个品牌成功进入行业热门榜单。安踏同时跻身天猫运动户外第四和母婴亲子第七；斯凯奇同时位列天猫运动户外第八和时尚鞋靴第二；马克华菲位居天猫男装第三；斐乐位居天猫运动户外第五；七匹狼位居天猫箱包配饰第七。

　　从增速看，亲亲通过充分预热和“错峰爆发”，销售额成功突破2000万元，同比增长1900%，是晋江增长最快的企业；舒华销售额比增232%，在全市位列第二；安踏、利郎、斯凯奇、AUN、领舞者等众多品牌企业“双11”销售额均实现了同比50%以上的增长。

　　电商直播成为今年最热门的引流方式之一。据不完全统计，“双11”期间，晋江开展的直播活动超过3400场次，位列泉州各县市第一，占“双11”期间泉州全市直播场次的20%，观看人数预计超过1600万人次。

　　晋江市商务局相关负责人分析指出，今年上半年的疫情让越来越多的消费者认可了网络购物这一新型消费方式，并推动电商产业的快速复苏回暖。许多晋江企业抢抓时机，从上半年开始便逐步从策划、推广、产品、客服、物流等方面进行了系统化准备，采取多轮次促销和多样化的推广，成功实现了“双11”的充分引流和高效转化。

　　安踏

　　开场半小时 超20亿

　　11月1日15:32成交额破10亿；11月11日00:08打破去年“双11”业绩，00:30超20亿……截至11月11日24:00，安踏集团电商“双11”成交额28.4亿元，较去年增长53%。截至12日，安踏集团电商本年度流水突破100亿元。

　　“双11”期间，安踏集团旗下多品牌共触达消费者1.6亿人，新客占比超过83%，体现安踏通过数字化纳新的客群运营能力。

　　今年“双11”，更多的安踏消费者感受到了“一键下单，马上到家”的购物快感。数据显示，截至11月11日晚10点，安踏集团物流发送包裹838万个。90%以上的商品都是72小时内开始派送。

　　恒安

　　销售总额达6.3亿

　　截至11日14时，恒安集团旗下全品牌全渠道成交总额约5.6亿元，超过去年该集团“双11”全网全品牌全渠道5.13亿元的销售总额。最终，恒安在“双11”期间获得6.3亿元的好成绩。

　　根据亿邦动力网数据，家清行业的前一小时实时成交榜中，恒安集团旗下品牌心相印排在第6位。

　　利郎

　　直播冲榜首

　　纪录一直在刷新。11月11日0点钟声敲响后的第3分钟，利郎官方旗舰店的单店销售额便已破亿。开场半小时，该店累计销售额超去年“双11”成交总额。前1小时中，利郎稳居男装行业排名前三。而随后，在平台官宣的天猫“双11”品牌销售排行榜中，利郎跻身男装类TOP10。

　　利郎不仅请来明星李好、肖央助阵直播，其店铺直播更是每天从8时-24时超时长上演，站内直播长期排在大牌男装前15名，11月1日当天更是破纪录，冲上了直播排行榜的榜首。

　　特步

　　进入第一阵营

　　仅27分钟，特步电商销售额超3亿元，林书豪正代鞋限量礼盒18秒售罄……截至11日24时，特步集团全品牌、线上渠道“双11”总业绩5.3亿元，同比涨幅超50%，进入国内体育用品天猫旗舰店增长第一阵营。

　　其中，特步本品牌线上全渠道“双11”总业绩4.3亿元，天猫旗舰店业绩超2.4亿元，同比超40%，“双11”当日排TOP9。特步儿童及新品牌增长数据同样亮眼，特步儿童全渠道涨幅100%。新品牌中，索康尼表现抢眼，同比增长300%。

　　亲亲

　　同比增长1900%

　　“双11”开场5分钟就超去年全天销售额，截至“双11”21时，亲亲线上全渠道成交额达去年近20倍，10月21日至11月11日“qinqin亲亲旗舰店”进入休闲零食类目前30名，10月份休闲零食类目排名18位……这是截至记者发稿时，亲亲食品在“双11”活动中创下的新纪录。

　　据悉，今年是亲亲食品电商转自营的第一年，其电商运营部门“落户”上海。同时，亲亲组建了一支超过50人的电商团队，厘清发货ERP系统、供应商产能等流程，并进行物流端、平台等方面的谈判。

　　数说晋江

　　第四名

　　近日，中国县域工业经济发展论坛公布《中国工业百强县（市）、百强区发展报告》,晋江成功入选2020年工业百强县（市）,位列全国第四。

　　第六名

　　近日，《求是》主管主办的综合类新闻刊物《小康》杂志社联合多个权威部门和专业机构，推出了中国县域发展系列排行榜，“2020中国综合投资热力百佳县市”榜单新鲜出炉，福建三地（晋江、安溪、南安）上榜，晋江市排名第六。

　　六品牌

　　近日，英国品牌评估机构“品牌金融”(Brand Finance)发布“2020年中国品牌价值500强”排行榜(China 500 2020)，安踏、恒安、特步等晋江企业旗下6个品牌入选该榜单，占福建入选数的一半。

　　具体来看，安踏体育的安踏品牌排名第74位。恒安集团的七度空间品牌位列第207位，心相印品牌位列第329位，安儿乐品牌位列第483位。此外，特步品牌位列第355位，361°品牌位列第403位。

　　28家晋企

　　日前，福建省地方金融监督管理局公布2020年度福建省重点上市后备企业名单，雅客、喜多多、晋工、信泰、久久王等28家晋企上榜。

　　44个产品

　　近日，泉州市工信局、财政局联合印发《2020年泉州市“数控一代”示范项目产品名单的通知》。经评审，共确定148个产品为2020年泉州市“数控一代”示范项目产品。其中，晋江共有24家企业44个产品入列，包括麦雅数控、鸿安机械、恒毅机械、创鑫机械等多家企业选送的产品入选。

　　记者：蔡明宣 柯国笠 施珊妹 

　　柯雅雅 刘 宁 董严军 

　　翻译校对：许剑辉 许凌逸 柯招榕

　　编辑：陈云娟

　　审核：李剑锋 卢古质