ANTA’s licensed Olympic sportswear for 2022 Games unveiled to the mass market

Authorized by the Beijing Organizing Committee for the 2022 Winter Olympic Games and Paralympic Games, a collection of licensed sportswear bearing the national flag was launched by ANTA, a leading Chinese sportswear company, and was released in Shanghai on July 27. Piao Xuedong, marketing director of the 2022 organizing committee, and Ding Shizhong, chairman of the board and CEO of ANTA sports attended the launch ceremony. 

The launch of ANTA’s licensed national flag sportswear means that the brand will provide sportswear and services not only for athletes but also for the mass market. These products were never released to the public because they were emblazoned with the national flag. This is the first time that ANTA has been permitted to feature the national flag-themed sportswear to the public.

The launch ceremony also featured a performance by renowned Chinese pianist Lang Lang and appearances by celebrities to show off ANTA’s new range of sportswear.  

Since 2017, ANTA has been a partner of the Beijing 2022 Winter Olympic Games and Paralympic Games. With strong capabilities for resource integration and leading ability of research, ANTA is committed to providing professional sportswear and services for winter sports. “ANTA is proud to undertake the design of national flag-themed sportswear for Beijing 2022 Winter Olympic Games, and sincerely hope that the national flag-themed sportswear will help spread the Olympic spirit, encourage more people to embrace winter sports and support our Winter Olympics. It will also help to boost our people’s confidence,” said Wu Yonghua, ANTA’s Executive Director and Professional Sportswear Unit CEO, at the launch.

ANTA has been a partner of the Chinese Olympic Committee since 2009, providing products for more than 30 major international sports events, including Vancouver Winter Olympics, Guangzhou Asian Games, and London Olympic Games, and has provided sportswear both in games and daily training for 36 national sporting teams. It is worth mentioning that at the 2018 Pyeongchang Winter Olympic Games, Wu Dajing, the champion of 500m short-track-speed skating and also China’s first gold medal receiver of that winter Olympics, stepped onto the winner's rostrum wearing ANTA-designed suits.

  北京冬奥会国旗款运动服安踏造 首次面向普通消费者

　　7月27日，随着北京冬奥会组委会市场开发部部长朴学东与安踏集团董事局主席兼CEO丁世忠共同启动按钮，北京2022年冬奥会特许商品国旗款运动服装在上海外滩正式亮相。

　　这意味着，作为北京2022冬奥会官方体育服装合作伙伴的安踏，除了为我国冰雪运动健儿提供专业的运动装备和服务外，还将面向普通消费者提供国旗款运动服装。据了解，国旗款运动服装原本只提供给各国家级运动队。此次安踏能面向普通消费者，实现国旗款运动服装“国人共享”，这在中国尚属首次。

　　在发布会现场，伴随着钢琴演奏家郎朗现场弹奏的《我爱你中国》，演绎了国旗款运动服装的风采。

　　自2017年成为北京2022年冬奥会和冬残奥会官方体育服装合作伙伴以来，安踏凭借强大的资源整合能力、领先的科研实力，致力于为冰雪运动提供专业的运动装备和服务。“能够承担北京2022年冬奥会特许商品国旗款运动服装的设计研发工作，安踏人深感自豪，并由衷希望这一系列产品可以让冬奥会特许商品国旗款运动服装走入生活，成为人们的自信符号。”安踏集团执行董事、专业运动品牌群CEO吴永华说。

　　相关资料显示，自2009年成为中国奥委会官方合作伙伴之后，安踏先后为温哥华冬奥会、广州亚运会、伦敦奥运会等30多项重大国际体育赛事提供装备，并累计为36支国家队提供领奖装备、比赛装备及生活训练装备。值得一提的是，在2018年平昌冬奥会上，短道速滑男子500米冠军武大靖，就是身穿安踏专门设计的“冠军龙服”登上领奖台领取了那届冬奥会的中国“首金”。

　　策划：卢古质

　　记者：黄伟强 王志前 蔡明宣 董严军 秦越  

　　翻译校对：张蕾 黄荣足 黄雅君 刘巧艺

　　编辑：王昆火

　　校对：严学锦