Volume of capacity matching orders in Jinjiang exceeds 1 bn yuan

It is extremely hot in June. But in the workshop of Xingde Textile Manufacturing located in Wuli Industrial Park of Jinjiang, the production is even intenser than the weather. More than 700 employees are working flat-out for the regular foreign trade orders while preparing for orders from local brands.  

As a garment manufacturer that has been involved in the foreign trade business for 20 years, Xingde Textile Manufacturing Co., Ltd has encountered the problem of declining traditional foreign trade orders, same as other foreign trade companies this year.     

"Affected by the epidemic, foreign trade orders since the beginning of this year have barely reached half the volume of the same period last year, with major orders coming from the European market." Chen Duanliang, the Director of Xingde Manufacturing laments that this year the enterprise has suffered the biggest "order shortage" since its establishment. This time of the year used to be the peak season of production when the company had to seek for the assistance of other companies to process the orders.

Although the company sees a year-on-year shrinkage of foreign trade orders this year, it has successfully received orders from local brand enterprises thanks to the capacity matching activities organized by the Jinjiang government, making up for the loss of orders.   

"At present, orders from local brands account for 20% of the total, and the proportion is still on the increase," Chen Duanliang says.

The production capacity matching that enabled Xingde to receive local orders is a new measure launched by Jinjiang in recent years to cope with the complex and changing global economic and trading situation.   

"We hope to encourage small and medium-sized enterprises to adjust their business models and participate actively in getting orders from local brand enterprises by building a capacity matching platform," says Lin Yonghong, Director of Jinjiang Bureau of Industry and Information Technology.

The effect of capacity matching is particularly precious in the current situation of the global outbreak of COVID-19 and the slump of traditional foreign trade market . Data show that since the beginning of this year, through the "capacity matching" activity platform, Jinjiang has promoted many small and medium-sized enterprises to land on OEM contracts with local leading enterprises such as Seven, K-Boxing, Lilanz, Septwolves, 361°, etc., with a total order volume of more than 1 billion yuan.

 "We hope to make the" capacity matching" a regular platform, so that small and medium-sized enterprises and brand enterprises can be integrated into an auto-circulating communication mechanism. Through the collaboration and complement among enterprises, we can push Jinjiang manufacturing to a higher level," Lin Yonghong remarks. 

　　晋江产能对接订单额超10亿元

　　6月的天，异常炎热；而在位于晋江五里工业园的兴德织造生产车间内，繁忙的生产却比天气更火热，700多名员工一边赶制着常规的外贸订单，另一边还要为本土品牌所下发的订单提前做准备。

　　作为一家以外贸起家、有着20年历史的服装生产企业，晋江兴德织造有限公司在今年遇到了与同行一样的难题——传统外贸订单下滑。

　　“受疫情影响，今年年初以来，外贸订单量勉强达到去年同期的一半，主要集中在欧洲市场。”兴德织造厂长陈端良颇为无奈地说，今年应该是兴德创立以来遇到的最大的“订单荒”，往年这个时候是生产旺季，订单做不完还要找其他公司配合。

　　尽管外贸订单同比萎缩，但通过参加晋江市组织的产能对接活动，兴德织造成功承接了本土品牌企业订单，及时地将订单漏洞补了上来。

　　“目前，在公司的订单比例中，本土品牌的订单占到了两成，并且比例还在往上走。”陈端良说。

　　让兴德织造接到本地订单的产能对接，是晋江市近年来为了应对复杂多变的全球经贸形势所推出的新举措。

　　“我们希望通过搭建产能对接平台，鼓励中小企业调整业务模式，积极参与承接本土品牌企业订单的业务。”晋江市工业和信息化局局长林永红说。

　　产能对接的成效在全球疫情暴发、传统外贸市场萎靡的当下，显得尤为珍贵。数据显示，今年年初以来，晋江通过“产能对接”活动平台，已促成多家中小企业为柒牌、劲霸、利郎、七匹狼、361°等本土龙头企业代工，订单总额超10亿元。

　　“我们希望把‘产能对接’做成一个常态化的平台，让中小企业与品牌企业之间可以形成自循环的沟通机制，通过企业间的互通有无、抱团发展，倒逼晋江制造更上一个台阶。”林永红表示。