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Jinjiang, from 'City of brands' to city of 'livestream marketing'

www.ijjnews.com   晋江新闻网  2020-05-25 18:48
  

On May 18, Jinjiang launched online Live streaming shopping Festival. In the context of the ongoing spread of the global epidemic and profound changes in the economic model, the deep integration of online and offline trade has become the consensus and main direction of all sectors of society and entrepreneurs.

With the instruction of CPC Jinjiang Committee and Jinjiang Municipal Government, a series of content-rich online events have set off a wave of consumption boom in a new and striking form. Jinjiang, 'City of brands' is now a city of 'livestream marketing' as well.

"I am going to negotiate prices and extra gifts with the companies." Chen Dongling, mayor of Yinglin town, said in his debut live streaming. This livestream garnered more than 300,000 viewers and 1.978 million likes, attracting great attention.

25 products of Yake, Xiaoyang, Quan Li Tang, Maidehao, Haolinju, Coolsa were on offer in the broadcast of Luoshan town. With the promotion of Zhang Zhiyou, director of the sub district office, the livestream saw positive engagement from viewers, garnering over 300,000 likes and overflowed with many bullet-screen comments.

"You lift me up, and I shield you from the wind and rain."Li Deming, mayor of Dongshi town, endorsed good quality umbrellas of Dongshi, which known as the "Umbrella City of China". In his opinion, livestreaming offers Jinjiang companies an opportunity to use new platforms to sell products and enhance the competitiveness of the domestic market. With this event online shoppers will get more familiar with umbrellas of Dongshi.

Lin Canhuang, mayor of Neikeng town, became a livestreamer and began promoting products on Taobao livestreaming platform. He endorsed on the slippers and recommended a variety of products including slippers, sandals, flip-flops, etc. It is reported that the livestreaming event garnered 240,000 views.

To help enterprises develop new online marketing models, Cai Changjiu, Deputy Secretary of the Party committee of enterprises and social organizations, became a livestreamer and promoted 50 products of companies in Anhai including paper products, beverages, toys, stationery, etc., which sold very well.

"This kind of disinfectant wipe has helped the epidemic prevention work in Wuhan. It's thin, small, portable, non-alcoholic, and 99.9% bactericidal..."Xie Yongbin, Secretary of the Party Working Committee of Jinjiang Economic Development Zone, advertised during a livestreaming broadcast. It is reported that the live stream garnered 1.445 million likes, and at the peak of the webcast 185,000 people watched it at the same time.

In the first quarter, Jinjiang’s online retail sales reached 5.107 billion yuan, with 112 million pieces of express delivery business, an increase of 45.3%. The data shows that facing the opportunities of "stay-at-home economy" and "cloud consumption", Jinjiang is actively developing new consumer formats such as the influencer economy, fan economy, and contactless delivery.

  直播带货:“品牌之都”迈向“网红之城”

  5月18日,“源头好货,晋江制造”——晋江市产业线上直播节启动。在全球疫情持续蔓延、经济模式深度变革的背景下,线上线下深度融合已经成为社会各界和企业家们的共识,也是晋江未来发力和主攻的方向。

  晋江市产业线上直播节一天内,在晋江市委、市政府的牵头指导下,以镇域为平台,一系列内容丰富、形式新颖的线上直播活动,掀起新一波的消费热潮,让“品牌之都”进一步成为“网红之城”。

  “你们先买着,我去帮你们争取福利,找品牌商砍砍价。”直播首秀,英林镇镇长陈东聆带起货来大方自然,十分有趣。该场直播同时在看人数超30万人,点赞数超197.8万,引发极大关注。

  罗山直播间推荐雅客、小样、泉利堂、麦德好、好邻居、酷莎等六大品牌的25款食品。在该街道办事处主任张志友的卖力吆喝下,网友购买热情高涨,不仅直播间弹幕不断,小红心点赞数更是在三十分钟内,就冲到了30多万。

  “你把我高高举起,我为你遮风挡雨。”第一次开播的东石镇镇长李德铭直接进入角色,为中国伞都的品质好伞代言。在他看来,让各镇街主官直播带货,给晋江产业提供了一个新的销售平台,可以让全国淘友更好地认识东石伞,为东石伞增强国内市场竞争力注入新动能。

  内坑镇镇长林灿煌化身“网红主播”,在淘宝直播间开启直播带货。1个小时内,他推荐了包括拖鞋、凉鞋、人字拖在内的多款内坑拖鞋,为内坑拖鞋代言。据悉,该场直播最高观看量达24万人。

  安海直播专场,安海镇企业和社会组织党委专职副书记蔡长久化身“网络主播”,为安海企业直播带货,助力企业拓展线上营销新模式。当天,安海专场共向消费者送出了纸制品、食品饮料、玩具文具等产业共计50款安海产品,不少产品销量喜人。

  “这款消毒湿巾,助力了武汉防疫工作。你看它又薄又小片,方便携带,不含酒精,杀菌能达到99.9%……”直播中,晋江经济开发区党工委书记谢永彬一边演示一边推介,带货气场十足。据悉,直播带货中共收获144.5万个点赞,高峰时有18.5万人同时“围观”。

  数据显示,晋江面对“宅”生活催生“宅经济”“云消费”的发展机遇,积极发展网红经济、粉丝经济、无接触配送等新消费业态。一季度全市网络零售额达51.07亿元,快递业务量1.12亿件、增长45.3%。

标签:晋江
稿源: 晋江新闻网  编辑: 谢飞明陈子汉 [打印] 
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